Hungarian Bankholding: The new and unified bank will launch in 2023
Mar 24, 2021.
The Hungarian Bankholding Ltd. has approved the five-year business strategy for the merger of Budapest Bank, MKB Bank and Takarékbank. The aim of the emerging large bank is to be the most modern bank in Hungary, which will introduce flexible, internationally leading digital solutions. With the integration of Budapest Bank, MKB Bank and Takarékbank, the population and businesses of Hungary will be served by a unified financial institution from 2023, which will transform the traditional image of banks.
The Hungarian Bankholding Ltd. has reached an important milestone. The Board of Directors and the Supervisory Board have approved the strategy of the company for the next five years (2021-2025).
The merger of the three strong domestic commercial banks, Budapest Bank, MKB Bank and Takarékbank, is planned to be concluded in 2023. By this time, the purely Hungarian-owned and market leading bank will launch, dedicated to become the most modern, most digitized financial service provider of Hungary.
The new large bank will serve the full market spectrum and all customer segments in the future, with a significant emphasis on the provision of new, modern range of products and services to retail, micro, small and medium-sized enterprise and agricultural customers. The group will retain its market-leading corporate, agricultural and leasing positions in the new business model.
At the same time, the strategy provides more synergies, such as in the areas of operation, guidance and IT systems, which the new large bank can utilize more efficiently in the future than the previous member banks have done separately.
„We calculate growth significantly above the market average in the retail, micro and small sectors and agricultural segments. The goal is to increase the financial results of the banking group dynamically, but stably at the same time”
Customers will not experience any disruption during the merger process, and member banks will continue to serve their customers with the usual high quality standards.
Hungarian Bankholding has also declared that in accordance with the new business strategy, it will completely return the generated profits to the development and operation of the banking group over the next five years. The new large bank will continue to operate the largest branch network in Hungary following the transformation and will remain committed to serving those living in small settlements, aiming to become a market leader with a strong digital orientation.
The new Hungarian large bank will compete not only with traditional banks, but also with innovative financial service providers and large international technology companies with foothold in the financial sector.
„The strategy includes the introduction of internationally leading digital solutions, but at least as much emphasis is placed on creating a flexible, continuously renewable organization and corporate culture based on recognizing and serving the needs of our customer”
noted dr. Zsolt Barna in connection with the strategic objectives. He added:
„A historic transformation in the Hungarian banking sector is underway, carried out by the everyday work of an extremely strong professional team.”
Efficiency and flexibility
The key owners of Budapest Bank Ltd., MKB Bank Plc. and MTB Ltd. transferred their bank shares to the Hungarian Bankholding Ltd. on 15 December 2020, which established the unified ownership structure and management of the three banks.
The three member banks already serve 1.4 million active retail customers and 208 thousand active corporate customers. The holding is the market leader in many fields. Its aggregated balance sheet is HUF 8,424, it has a HUF 3,787 credit volume and a HUF 5,414 billion deposit volume.
The global coronavirus epidemic is transforming the economy, including the banking system. Sectors critical to self-sufficiency may become more valuable, on which the new bank plans to have a strong emphasis. In the altered environment, financial service providers are also expected to have flexibility, full digital customer service, i.e. fast and cost-effective response – one of the key elements of which will be the new IT system.
Hungarian Bankholding Ltd.
Hungarian Bankholding Ltd. commenced its effective operation on 15 December, after MNB (acting as the central bank of Hungary) approved the merger of Budapest Bank Group, MKB Bank Plc. and Takarék Group, and the shares of the key owners were transferred to the joint holding company. By transferring the in-kind contributions, the second largest banking group in Hungary has been established, with the Hungarian State owning 30.35 percent of the shares through Corvinus International Investment Ltd., the previous direct owners of MKB acquiring 31.96 percent of the shares and the previous direct owners of MTB acquiring 37.69 percent of the shares. The new banking group serves 1.4 million active retail customers and 208 thousand active corporate customers. It is the market leader in many fields. Its aggregated balance sheet is HUF 8,424, it has a HUF 3,787 credit volume and a HUF 5,414 billion deposit volume.
The Takarék Group is one of the biggest banking groups of Hungary and is a key member of the Hungarian financial system. The members of the Group are MTB Bank of Hungarian Savings Cooperatives Ltd. as its integration business management organization, Takarékbank Ltd. as its universal commercial bank, and Takarék Mortgage Bank Plc., as its specialized credit institution. Its members also include other companies and subsidiaries specialised in factoring, leasing, fund management, real estate management, IT, as well as other auxiliary financial services. The prudent and proper operation of the Takarék Group is supervised by the Central Organization of Integrated Credit Institutions having special licenses in this regard. Takarékbank Ltd. is the universal commercial bank of the Takarék Group, it is also the legal successor of the savings co-operatives. It has nation-wide coverage and is one of the biggest domestic financial institution, operating the biggest branch network in the country; it serves 1.1 million clients.
The 70 years old MKB Bank Plc. is the Hungarian financial system’s classic bank. As a result of a successful reorganization between 2015 and 2019, the operation and system of this financial institution follows the criteria and expectations set by the EU. As a significant universal bank of Hungary, MKB provides long-lasting value to its customers through its predictable partnerships. The bank is set on a dynamic development path; it has a well-developed digital foundation and strategy. It also has a traditionally strong corporate and private banking clientele, as well as strong consulting and analytical skills. The core value of the financial institution is its professional customer service enhanced by well-prepared, supportive, honest, and professional work.
Budapest Bank Ltd. was established as one of the first domestic commercial banks in 1987; it is now one of the ten largest domestic banks in Hungary. In addition to retail services, the universal bank has been a committed partner of Hungarian small and medium sized enterprises for decades, and its market position is particularly strong in the segment. Together with its subsidiaries, Budapest Fund Management Ltd., Budapest Leasing Ltd. and Budapest Asset Financing Ltd., the bank employs a total of nearly 3,000 people, with its nationwide network including nearly 100 branches. In 2006, it was the first in the Hungarian banking market to open its operational center in the countryside, Békéscsaba, creating 800 workplaces in the region. Responsible thinking applies at all levels of the bank's activities and its corporate social responsibility strategy, with an emphasis on financial literacy, commitment to community values, volunteering, equal opportunities and environmental protection.
|Hungarian Bankholding Business Strategy (pdf)||Mar 24, 2021.||153 kB|