Hungarian Bankholding: the merged MKB and Takarékbank will continue to operate under the name MBH Bank from May
In May 2023, MKB Bank Plc. and Takarékbank Ltd., which belong to Hungarian Bankholding, will merge. The new bank will continue to operate under the name MBH Bank Plc. MBH Bank will be the second largest bank in Hungary in terms of total assets, with a balance sheet total of more than HUF 10,000 billion and a stable financial institution with around 2.3 million customers, and a market leader in corporate lending and agricultural finance.
„We deliberately chose a new brand name to indicate that we are building a completely new bank, and we want to take the customer experience to a new level, combining the strengths and heritage of the three banks. We will continue to build with a fresh, clean and modern image to become a successful bank by international standards and to create value for our clients and Hungary.”
The choice of the new name was preceded by a professional branding process lasting more than a year, involving experienced marketing experts. During the preparatory work, the banking group carried out several surveys, examined several brand concepts and studied the domestic and international customer needs related to banks and financial service providers.
Under the MBH Bank name, Hungarian Bankholding aims to build a brand that transforms the traditional image of banks, unifies, points to the future, and is as appealing as possible to existing and future customers, as well as being valid for international expansion. The brand's core values include respect for local communities and values, and responsibility for our environment, through which the sustainability efforts of the bank will be emphasised.
The new brand will be launched by the Group in May 2023, with a first round of rebranding of the larger flagship branches, followed by a gradual rebranding of branches. From May, the entire bank card portfolio and online interfaces will also be renewed under the new branding. In addition to an advertising campaign, the launch of the new brand will be supported by a strong social responsibility and sponsorship programme.